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London AR App
The London AR App, powered by Virtual Viewing, is an innovative augmented reality application designed to enhance user engagement with the physical models hosted at the nla centre in London and in Cannes at the world famous MIPiM event. Using advanced AR technology, the app allows visitors to explore key areas of London by scanning specific locations on the model, unlocking detailed information about each area.
In partnership with the NLA and RX Global, the app provides an interactive experience, featuring multiple elements for each area, including video, info, facts, and dates.
This app offers a sustainable and innovative addition to London's exhibition offerings, aiming to expand the reach and accessibility of the city’s architectural insights.
Virtual Viewing once again achieved an industry first, when in early 2025, we launched the London AR App. For years London has been blessed with amazing physical models, currently hosted at the nla, Guildhall and now these amazing models are getting an AR (Augmented Reality) upgrade. This amazing app brings the models to life. Users simply download the London AR app, point it at the models and their screen presents them with a wealth of additional information on key buildings and areas. AI generated avatars can guide users through the app, letting them watch impressive videos, learn key stats and much, much more.
In partnership with the NLA and RX Global, the app provides an interactive experience, that is only going to grow and grow, year on year. This same technology can be brought to any physical model thanks to Virtual Viewing’s pioneering approach to AR.
Head over to the NLA @ The London Centre, Guildhall, Aldermanbury, London, EC2V 7HH to see the models themselves and download the app here: iOS and Android
If you can’t make the NLA, why not head over to Cannes in March and see the app in full-flight at the world famous MIPIM conference!
